We’re a group of highly Dynamic & Pragmatic digital marketing professionals providing articulated, customized, scalable enterprise solution that provides your business an end to end integration with new-age digital marketing.
Google Analytics is used by 85% of all the website that use any analytics tools. Insight Galaxy Team also uses Google Analytics for all our clients to provides insights to their marketing efforts. We have a large number of Google Analytics certified experts in our team.
Audit Service
Insight Galaxy provides a complete Google analytics audit to make sure there is no gap in the tracking and data collection. We have created a checklist and few automated tools are used which checks for the pages and domains for analytics and tag manager. Google Analytics Audit is performed based on all the available features exits in GA and complete gap analysis and solution to fix those gaps are provided to our clients. Full audit of Tags, triggers and variable is also followed with in Google Tag Manager.
Google Analytics Migration
We provide services for migration of GA in a planned and phased approach which includes Audit, mapping, and implementation. Our experts create a roadmap for the migration and best solutions are used to improvise the tracking is required.
Starting with the auditing the current implementation includes Google Analytics, Google Tag Manager and third-party marketing pixels. Also, to analyze the gap in the tracking and implementation is evaluated so that it can be fixed in the migration.
Team will work on the mapping plan for all the events, filters, goals, sub-domains, 3rd party pixels or any other features used.
Based on the implementation efforts and analysis our expert team will plan to use the existing or new GTM container and implementation will be carried out.
Google Analytics Consulting
Insight Galaxy provides support on Google Analytics consulting which included Implementation, Suggestions, Integration and Reporting.
Key Services under Google Analytics
Google Analytics is moving to GA4 in July 2023
GA4, now become the default Google Analytics installation, is the renamed version for the (App + Web) Property that Google had released in 2019 in a Beta form.
GA4 is designed for privacy and scalability which offers robust tracking for web and app. Cross Device measurement is the main advantage of this upgrade to track all digital interaction of the user in a single property. Reporting interface will not change much including fewer standard reports and a more robust discovery tool.
Google Analytics is shifting to GA4 and the changes required for the migration includes planning.
Early adoption of GA4 means that client can collect more historical data to inform strategies ahead of the full switch. The advantages and capabilities compound the earlier you complete a Google Analytics 4 implementation for your brand.
Google Analytics 4 Migration
Below are the steps followed for the migration service
Key Services under Google Analytics 4
Adobe Analytics services includes implementation through different tag manager solution like Adobe Launch, Ensighten or Tealium and integration with different Adobe products like Target, audience Manager.
Implementation includes building strategy, understanding business requirements work on solution designing. We at Insight Galaxy have been trusted by multiple clients to deliver the experience to their users. Our implementation experts help client for providing end to end tracking solution and implementation.
Integration includes Adobe Analytics integration with Adobe Products and third party tools like Tableau, Power Bi and many marketing tools.
Key Services under Google Analytics 4
We’re a group of highly Dynamic & Pragmatic digital marketing professionals providing articulated, customized, scalable enterprise solution that provides your business an end to end integration with new-age digital marketing.